Iberian Journal of Information Systems and Technologies, No 8 (2011), 53-65, Dec 2011
doi:10.4304/risti.8.53-65

Análise de opiniões expressas nas redes sociais

Diogo Teixeira, Isabel Azevedo

Abstract


The social networks have been increasingly used. Their popularity brought new features and applications. In social networks users contribute with their opinions and knowledge, forming a huge information repository. The use of this information by companies, which consider social networks as a way of promoting their products, has been rising. This study, through the use of Sentimental Analysis, sustain the conclusion that the information obtained from social networks (Facebook and Twitter) can be used to determine values that can be obtained in the commercialization of goods or services to be launched in the market.



Keywords


Social Networks; Natural Language Processing; Sentimental Analysis

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Iberian Journal of Information Systems and Technologies (RISTI, ISSN 1646-9895)

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