The Multi-dimension Spiral Model of the Knowledge-based Corporation - Theoretical Thinking of Beijing Future Advertising Corporation

Abstract

This article makes an example of Beijing Future Advertising Corporation and explains its multi-dimension spiral model, which includes knowledge spiral, opportunity spiral and value spiral. The three spirals connect and promote mutually and push the development of the corporations' core competency. Based on the theoretical thinking of Beijing Future Advertising Corporation, the article illustrates the general model of knowledge-based corporation, constructs the whole framework of knowledge management of team project and makes a reflection of the model on the knowledge-based corporations in China.